With its integrated structure bringing together attractions, recreation, urban design and urban technologies under one roof, ATRAX 2027 is strengthening its vision of becoming an international meeting point that guides projects and investments across the EMEA region.
IAAPA Expo Europe 2026, held in London, brought together attraction industry professionals from around the world. Taking part in the event, the ATRAX team introduced its 2027 edition and met with industry representatives to explore new business connections and opportunities.
Taking place at the Istanbul Expo Center on 28–30 January 2027 as part of ATRAX 2027, SMARTKENT will unite public institutions, municipalities, municipal enterprises, technology companies, start-ups, technoparks, investors, project developers, academics and industry professionals.
Solutions that add value to cities, enhance the appeal of facilities and bring happiness to life will meet in Istanbul. The future of cities is no longer assessed solely through infrastructure, technology and urban development, but also by their contribution to people’s quality of life, happiness and well-being. Driven by this transformation, ATRAX 2027 is preparing to bring together in Istanbul the industries that make cities, facilities and living spaces more liveable under its “Urban Wellness” vision.
From urban life to attractions, recreation to events and facilities, the technologies of the future are coming together under the ATRAX umbrella.
Taking place at the Istanbul Expo Center on January 28–30, 2027, ATRAX 2027 is preparing to bring together attractions, recreation, urban living, technology, and experience under one roof with its renewed format in its 14th year. The expo will span 60,000 square meters across six halls and is expected to host more than 500 companies.
The All Exhibition Suppliers Association (TFTD) and ATRAX-ARENA have signed an important cooperation agreement aimed at bringing the trade show and live events industries together.
A cooperation agreement has been signed between the Gebze Chamber of Commerce and ATRAX to support manufacturers in Gebze in expanding their access to international markets.
Taking place at Istanbul Expo Center from January 28–30, 2027, ATRAX 2027 is preparing to bring together the live experience industry on an international scale through ARENA, a new platform being launched for the first time this year.
AQUALAND, taking place as part of ATRAX at Istanbul Expo Center from January 15–17, 2027, will bring together the pool, spa, landscaping, and outdoor living industries on an international platform.
Tureks International Exhibition, organizer of ATRAX Expo, is relaunching its long-standing ATRAX STAR Awards under a new identity: ATRAX CITY AURA AWARD. With an expanded scope, renewed vision, and stronger international focus, the program will recognize outstanding projects, products, and solutions that enhance urban life and create memorable experiences.
AQUAFUN, a leading brand in pool and spa technologies, and OUTDES, a prestigious brand specializing in gardens, landscaping, and outdoor living spaces, have joined forces and are now positioned under the new “AQUALAND” brand.