ATRAX, one of Türkiye’s key industry gatherings dedicated to entertainment, recreation, and urban living, is expanding its scope and vision in 2027. Taking place at the Istanbul Expo Center on January 28–30, 2027, ATRAX 2027 is preparing to bring together industry professionals, investors, project developers, architects, municipalities, and decision-makers on an international scale.
Marking its 14th edition with a renewed structure, the fair aims to go beyond the traditional trade show model focused solely on showcasing products and services. Instead, it seeks to establish a comprehensive project and trade platform where solutions shaping the future of cities, facilities, and living spaces come together.
An Expanding Trade Show Structure Across 60,000 Square Meters
ATRAX 2027 is planned to take place across 60,000 square meters, spanning six halls and featuring more than 500 exhibiting companies. Alongside the expansion of the exhibition area, the fair also aims to diversify its product groups and exhibitor profile.
In its new structure, ATRAX will feature not only entertainment and attraction systems but also recreation, urban design, smart city technologies, outdoor living solutions, audiovisual systems, and event technologies.
This expanded scope reflects ATRAX’s goal of bringing different industries together within a shared ecosystem and creating an environment where more comprehensive projects for the living spaces of the future can be developed.
A More Focused Visitor Experience Across Four Thematic Platforms
The renewed structure of ATRAX 2027 brings four main thematic platforms, organized around specialized areas, to the forefront: ATRAX, AQUALAND, CITYNEXT, and ARENA.
ATRAX serves as the main umbrella platform covering attraction systems, recreation solutions, and urban design and technologies. Bringing together different components of the entertainment and recreation industries, the platform forms one of the core pillars of the fair.
AQUALAND focuses on products, services, and technologies for pools, spas, wellness, landscaping, and outdoor living spaces. The platform brings together solutions that enhance quality of life and elevate outdoor experiences under one roof.
CITYNEXT highlights smart city technologies, vending and self-service systems, and solutions aimed at transforming urban life. This structure stands out as one of the key areas expanding ATRAX’s scope in city technologies and urban living.
ARENA brings together audiovisual technologies, stage systems, show solutions, and event technologies. The platform focuses on the growing events, shows, and live experience side of the experience economy.
From Exhibition Floor to Project Ecosystem
One of the key objectives of ATRAX 2027’s new structure is to bring different industries together not only through product categories but also through complementary project areas.
From recreation areas and smart city technologies in an urban development project to attraction systems and audiovisual solutions in an entertainment facility, bringing different areas of expertise together on a single platform creates a more comprehensive solution environment for investors and project developers.
This approach supports ATRAX’s positioning not simply as an exhibition space for discovering new products, but as a business development platform where investment, design, technology, and experience come together.
Industry Professionals to Meet in Istanbul
The visitor profile of ATRAX 2027 will include investors, architects, urban planners, municipalities, operators, project developers, and industry professionals from a wide range of specialized fields.
In addition to discovering new products and technologies, the fair aims to support the development of new projects, the establishment of business connections, and the strengthening of international partnerships.
Bringing together solutions that enhance the appeal of cities, improve quality of life, and create new value for facility projects, ATRAX 2027 is positioning itself at the intersection of multiple industries.
The Countdown to ATRAX 2027 Begins
Expanding its scope in its 14th edition, ATRAX is aiming to reach a broader industry ecosystem in 2027 with its new thematic structure and growing international ambitions.
Taking place at the Istanbul Expo Center on January 28–30, 2027, ATRAX 2027 is preparing to become a key meeting point for new partnerships and projects shaping the future of the industry by bringing together diverse fields ranging from entertainment and recreation to urban living, technology, design, and the experience economy.
