Tureks International Exhibition, organizer of ATRAX Expo, is relaunching its long-standing ATRAX STAR Awards under a new identity: ATRAX CITY AURA AWARD. With an expanded scope, renewed vision, and stronger international focus, the program will recognize outstanding projects, products, and solutions that enhance urban life and create memorable experiences.
Designed to celebrate excellence in attractions, recreation, landscape, sports, events, and public spaces, ATRAX CITY AURA AWARD will honor innovative initiatives that make cities more livable, attractive, and experience-driven.
The New Value of Cities: Experience
Cities today are no longer simply places to live—they have become destinations where people connect, explore, relax, play, and create memorable experiences.
Parks, theme parks, water and wellness facilities, event venues, digital urban infrastructure, recreational spaces, and innovative public environments are increasingly defining a city’s identity and quality of life.
Developed in response to this transformation, ATRAX CITY AURA AWARD aims to recognize the projects, products, and applications that shape exceptional urban experiences while promoting best practices and inspiring the future of city development.
The program also seeks to strengthen collaboration across industries, encourage innovation, and support a new vision of urban development centered on experience, wellbeing, and quality of life.
Open to All Stakeholders Creating Urban Experiences
ATRAX CITY AURA AWARD is designed as an inclusive platform welcoming organizations and professionals that contribute to urban experiences, including:
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Municipalities and public authorities
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Theme park and attraction operators
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Architecture, urban design, and landscape architecture firms
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Sports and recreation facility investors
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Pool, spa, wellness, and water attraction companies
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Playground and outdoor equipment manufacturers
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Technology and digital solution providers
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Event and attractions companies
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Project developers and investors
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Universities and academic institutions
More Than an Award – A Global Reference Platform
ATRAX CITY AURA AWARD is more than a recognition program; it is a platform that increases visibility, creates business opportunities, and establishes industry benchmarks.
Winning projects will:
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Be showcased to ATRAX’s international visitor network
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Be exhibited during ATRAX International Expo
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Meet investors, public authorities, and industry professionals
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Create new opportunities for partnerships and future projects
By connecting innovative solutions with international audiences, the program aims to increase the global visibility of projects that contribute to better urban living.
Independent Jury Evaluation
All submissions will be evaluated by an independent panel of distinguished experts according to the following criteria:
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Innovation
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Design Excellence
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User Experience
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Sustainability
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Contribution to Urban Quality of Life
Winners to Be Announced in October
The winners of ATRAX CITY AURA AWARD will be announced during the official awards ceremony to be held in October 2026.
Award-winning projects and products will then be showcased at ATRAX International Expo, taking place on 28–30 January 2027 at the Istanbul Expo Center, where they will be introduced to international investors, public authorities, buyers, and industry professionals from around the world.
By recognizing projects that enrich urban life and inspire future cities, ATRAX CITY AURA AWARD aims to become one of the most prestigious international platforms celebrating innovation, creativity, and excellence in urban experiences.
