Taking place at the Istanbul Expo Center on 28–30 January 2027, ATRAX will unite a broad ecosystem ranging from recreation and urban technologies to pool and wellness solutions, as well as event and experience technologies.
A New Vision for Cities: Urban Wellness
ATRAX’s Urban Wellness vision takes a holistic approach to the physical, social and emotional quality of the environments where people live, enjoy themselves, relax and socialise.
This approach encompasses greener spaces, opportunities for active living, safe and accessible public areas, smart services, social interaction, culture, attractions, water, sports and spaces integrated with nature.
In this context, ATRAX 2027 focuses on one fundamental question:
“How can cities, facilities and living spaces improve people’s quality of life?”
The answers will become visible across the exhibition through products, technologies, projects, applications, partnerships and new investment models.
Four Specialised Platforms, One Shared Vision
The Urban Wellness vision will come to life through four specialised platforms at ATRAX 2027:
ATRAX
Bringing together solutions for attractions, recreation, parks, sports, landscaping, urban design and active living.
SMART KENT
Focusing on smart city services, urban technologies, mobility, energy, artificial intelligence, data, security, environmental technologies, digital municipal services, vending and self-service systems.
AQUALAND
Showcasing products and projects for pools, spas, wellness, water technologies, gardens, landscaping and outdoor living.
EVENT ARENA
Presenting innovations in events, staging, shows, audiovisual technologies, culture, live experiences and social interaction.
Together, these four complementary platforms will create an integrated business and collaboration environment for municipalities, public institutions, investors, facility operators, architects, project developers, manufacturers, technology companies and industry professionals.
“Quality of Life Is the New Luxury of Cities”
Commenting on the vision of ATRAX 2027, Nergis Aslan, Chairperson of Tureks International Exhibition, said:
“The new luxury of cities is no longer defined solely by large-scale buildings or advanced technology. It is defined by safe, green, social and high-quality living spaces that make people feel good. Through our Urban Wellness vision, we bring attractions, recreation, technology, water, nature, culture and social interaction together around a shared goal. We are positioning ATRAX as an international collaboration platform where projects that improve the quality of life in cities and facilities are developed.”
Global Industries Will Meet in Istanbul
Planned across six exhibition halls and 60,000 square metres, ATRAX 2027 aims to bring together more than 500 exhibitors with professional visitors and international buyers from over 80 countries.
Located at the crossroads of Europe, the Middle East, the Balkans, the Caucasus, Central Asia and North Africa, Istanbul will serve as a powerful international meeting point for solutions shaping the future of cities, facilities and living spaces.
Urban Wellness
Better cities. Better living spaces. Happier people.
