The 14th edition of ATRAX – International Attractions, Recreation and Urban Life Exhibition, to be held at Istanbul Expo Center from January 28–30, 2027, is placing technology among the core elements of its concept in its new era. The fair is preparing to bring next-generation products, systems, and technologies that play a role in the transformation of cities, facilities, and living spaces together with industry professionals.
From smart city applications and digital services to automation and self-service systems, AI-powered solutions, entertainment technologies, and interactive experiences, as well as audiovisual systems and smart facility and space management, ATRAX’s expanding technology focus strengthens its structure as a platform bringing different sectors together within the same ecosystem. In this approach, technology is considered not merely as a separate product category, but as a common force for transformation that touches urban life, entertainment, recreation, sports, water, landscaping, events, and experience spaces as a whole.
This approach is also reflected in ATRAX’s thematic areas of expertise. SMART KENT focuses on urban technologies and smart city solutions; EVENT ARENA focuses on event, stage, show, and experience technologies; while AQUALAND focuses on next-generation systems for pools, wellness, landscaping, and outdoor solutions. Under the main ATRAX umbrella, products and applications from the entertainment, attractions, and recreation industries that are evolving through technology will be showcased.
ATRAX 2027 aims to bring together a broad professional network on a single platform, ranging from manufacturers and technology companies to municipalities, public institutions, investors, project developers, architects, and operators. Alongside the technologies on display, expert meetings, industry sessions, and new business partnerships will position the fair as an international meeting point where technology is transformed into real projects, investments, and higher-quality living spaces.
