As cities grow, the need for public spaces, social facilities and accessible experiences that enhance quality of life continues to increase. Parks, squares, sports and attraction areas, waterfronts and social life centres are emerging as investment areas that strengthen the appeal of cities, economic vitality and social interaction. Technology, meanwhile, is becoming integrated into every stage of urban life, from the design and operation of these spaces to energy use and visitor experience.
ATRAX, taking place on 28–30 January 2027 at the Istanbul Expo Center, addresses this transformation through an integrated approach. Bringing together products, technologies, design and services for cities, facilities and living spaces, the expo is preparing to connect manufacturers, international buyers, investors, municipalities, operators and project owners across 6 halls and 60,000 m² of exhibition space.
Urban Spaces Shape the Appeal and Quality of Life of Cities
The urban experience is shaped by the spaces where people come together, stay active, relax and enjoy themselves. A well-designed park, a recreation area catering to different age groups or an event square used throughout the year can bring social and economic value to its surroundings.
A similar transformation is taking place in hotels, shopping centres, tourism investments and social facilities. In these venues, competitiveness is shaped not only by architecture and service quality, but also by the diversity of experiences offered, the quality of outdoor spaces and the convenience enabled by technology. By bringing together solutions that address these needs, ATRAX offers new perspectives on both new investments and the renovation of existing facilities.
Technology Is Becoming an Integral Part of Urban Life
Smart mobility and e-mobility, electric vehicle charging stations, digital information displays, vending and self-service systems, smart urban furniture, energy management and data-driven services are becoming increasingly common in everyday life. These solutions make services more accessible for users while enabling municipalities and facility operators to manage their resources more efficiently.
The true value of technology lies in its Integration with urban life
The real value of this transformation emerges when technology works in harmony with human needs and the function of each space. By bringing urban technologies together with solutions for parks, recreation, attractions, sports, water, landscaping and events, ATRAX gives visitors the opportunity to explore the diverse needs of living spaces on a single platform.
Four Thematic Areas, One Complementary Ecosystem
ATRAX’s integrated structure is built around four thematic areas**. ATRAX** brings together attractions, recreation, parks, sports and urban design solutions; SMARTKENT focuses on urban technologies, smart city applications, mobility and digital services; AQUALAND covers pool, water, spa, wellness and landscaping solutions; while EVENT ARENA brings together event, stage, experience and event infrastructure solutions.
This integrated structure enables municipalities to explore the various components of a new public space, hotel investors to discover experiences that can enhance their facilities, and operators to identify solutions that improve service quality and operational efficiency all within a single platform.
Bringing EMEA Projects and Investments Together in Istanbul
With a focus on the EMEA region, spanning Europe, the Middle East and Africa, ATRAX aims to strengthen regional business connections by leveraging Istanbul’s international accessibility. By bringing manufacturers and solution providers together with investors and project owners from diverse markets, ATRAX helps create opportunities for new business partnerships.
The Project–Solution B2B–B2GPlatform at ATRAX aims to connect project owners with companies offering solutions to meet their needs. The Urban Wellness Talks programme opens up discussion on approaches to improving quality of life in cities and facilities, bringing them together with the latest developments in technology and investment.With its “Urban Wellness” vision, ATRAX 2027 offers an international platform where ideas, solutions and investments come together to create more liveable cities, more attractive facilities and higher-quality living spaces.
