From concerts and festivals to theme parks and sporting events, from trade shows to corporate gatherings, the live experience economy is growing rapidly worldwide. The technologies and solutions driving this growth will now come together under ARENA, a new platform within ATRAX.
ATRAX’s new specialist platform, ARENA, will bring together stage technologies, booth and exhibition solutions, professional sound and lighting systems, LED displays, audiovisual technologies, event infrastructure, grandstand and seating systems, show equipment, digital experience technologies, and innovative applications designed to enhance visitor engagement—all under one roof for industry professionals.
The live experience industry is no longer limited to the entertainment sector. It is increasingly emerging as one of the most dynamic investment areas for cities, shopping centers, museums, cultural and convention centers, sports facilities, and event venues. Today’s visitors are no longer satisfied with simply watching an event; they expect to become part of interactive, technology-driven, and memorable experiences.
ARENA will bring manufacturers, technology developers, system integrators, event organizers, booth and exhibition companies, investors, architects, and procurement professionals together on a single platform in Istanbul. Exhibitors will have the opportunity to present their latest products and solutions to international buyers, while visitors will be able to explore technologies shaping the future of the industry and develop new business partnerships.
Leveraging ATRAX’s strong international visitor network, ARENA will welcome professionals from Europe, the Middle East, the Balkans, Central Asia, and Africa. The platform aims to become one of Türkiye’s first international trade platforms dedicated to live experience technologies and event solutions.
Making its debut, ARENA is preparing to go beyond being a traditional exhibition for showcasing new products. It aims to become a new hub where ideas, technologies, and international business partnerships shaping the future of the live experience industry come together.
