AQUAFUN and OUTDES Fairs Unite Under the “AQUALAND” Umbrella!
ISTANBUL – A strategic brand merger has been launched under ATRAX, one of the world’s leading meeting points for the entertainment, recreation, and parks industry. AQUAFUN, a leading brand in pool and spa technologies, and OUTDES, a prestigious brand specializing in gardens, landscaping, and outdoor living spaces, have joined forces and are now positioned under the “AQUALAND” brand.
A New Ecosystem Where Technology Meets Aesthetics
AQUALAND brings together water engineering and landscape design, two integral elements of modern architecture, on a single platform. The merger aims to integrate pool and spa solutions with garden and outdoor design, offering project developers and investors a “comprehensive solution partner.” Pool projects will now be approached not simply as technical infrastructure, but as an integrated whole together with the surrounding landscape and living space design.
At the Heart of the “Urban Wellness” Vision
Directly aligned with ATRAX’s “Urban Wellness – Active City” theme for 2027, this initiative aims to guide the development of sustainable, happiness-focused living spaces in urban environments. AQUALAND will promote the creation of high-standard, experience-driven spaces across a wide range of settings, from hotels and public parks to residential developments and social facilities.
Industry Synergy and New Business Opportunities
The ATRAX management shared the following message regarding the launch:
“The merger of our AQUAFUN and OUTDES brands is part of our goal to overcome the fragmented structure of the industry and create a stronger trade platform. AQUALAND will provide our exhibitors with a broader network of business opportunities, while offering visitors a more efficient experience where they can find solutions to all their needs in one place.”
More information about :
AQUALAND’s new vision and upcoming developments for future editions of the fair is available at www.atraxexpo.com.
